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There is no difference for the search process whether you uploaded on Cutwise one or hundred diamonds. In case your diamond meets the search criteria it is picked up by the search engine and appears next to the other options.

While offline a potential client could pass by your smaller shop heading to a bigger one just because of the natural human prejudice “small shop equals limited choice”, on Cutwise there is a unique option to be in the very same “showcase” with the “sharks”.

It is not necessarily that a BIG always eats a SMALL, but most often a FAST eats a SLOW.

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