The same diamond can be simultaneously displayed on Cutwise and in your primary “showcase”. Moreover, being sold a diamond could be kept for a while on Cutwise marked “sold” as the advertising of your added-value product. Then an interested Agent has a chance to order the production of a similar stone.
One of the key advantages of using Cutwise is the creation of the maximum possible positive awareness among new potential clients. Would you prefer that they get to know you as the supplier of added-value diamonds or the worst part of your stock becomes your business card? What is more strategically important for the future of your business: the increase of the added-value diamonds turnover or the doubtful clearance of the bad stock?