Once any kind of diamond details is published somewhere there could be an attempt to copy the design. To make copycatting more challenging the information about angles and the pavilion view are not disclosed on Cutwise for Fancy color diamonds and other patented fancy cut diamonds. Cut designers can elect to use swinging face up video’s rather than 360 degree to protect their designs from copycats.
If a cut is protected by a patent, then Cutwise administration will not allow any copycats of that cut to be present on the site. Publishing patented new cuts on Cutwise will be an important step in finding markets.
New cuts can be named or branded and published on Cutwise alongside other cut details and register as a trademark, for example. Then Agents and buyers can search by the cut’s brand name.